Search Engine Optimisation
Increase the Organic Visibility of Your Website
The success of your online presence is determined not just by having an exceptional website, but also by attracting your target audience. It's not enough to simply be online; you also need to be easily discoverable. Organic SEO, also known as search engine optimization, involves optimizing your website's pages to ensure that search engines rank them highly in search results. This way, you can effectively engage potential customers and drive traffic to your website.
In the current era of digital marketing, Google remains the leading player. With an impressive 90% dominance in the search engine market and almost half of all product purchases originating from Google searches, it is crucial for your business to be visible in the search engine results in order to capture customers and boost sales.
We have been assisting our clients in achieving SEO success and driving qualified traffic to their websites for more than ten years. Our SEO services follow white-hat practices, ensuring that your website remains safe from penalties. By optimizing your content, code, and website authority, we aim to propel your ranking above your competitors. Our track record speaks for itself with over 5000 page one ranks, including many in the top positions, leading to millions in client revenue.
We deliver modern best practice SEO for:
Free SEO Audit
Keyword Research
Appealing to your customer’s searches
The primary initial phase in enhancing your search rankings is comprehending the queries (also known as keywords in SEO terminology) that your customers are searching on Google to find products and services similar to yours. Keyword research evaluates various aspects, including the search volume by location, the level of competition for a specific keyword, and alternative variations that can assist you in securing the coveted first position for your website.
To drive traffic that leads to conversions on your online store, it is important to cater not only to search demand, but also to search intent. For instance, when someone searches for "sneakers," they are likely just browsing, while someone looking for "Nike air max white size 9" is probably ready to make a purchase. With countless keywords being entered into Google daily, we utilize effective tools and strategies to prioritize the keywords that can bring success to our SEO clients.
Competitor Research
Understanding who you’re up against and preparing to take the top spots
Think of SEO as a game where you compete against others to earn points and become Google's top choice. However, Google acts as the referee and keeps the rules and changes a secret. Our SEO team works diligently to analyze your competitors' strategies, replicate their successes, and ultimately surpass them to help you outrank them.
In mature industries like fashion or travel, your competitors likely have a head start in SEO. They may have more content and links, signaling to Google that they are a popular website and deserving of higher rankings. However, this also presents opportunities for your business to identify areas where your competitors are not performing well and focus your efforts there to quickly improve your rankings. Understanding the strategies and tactics needed to outperform your competition is crucial for long-term SEO success.
SEO Optimised Content Google Loves
Content is as much the king as ever.
Back in 1996, Bill Gates wrote an essay titled “Content is King” which made a case for content is where the real money would be online. This holds as much today as it did back then. As clever and as sophisticated as Google has become over the years, for the most part, it still looks to rank contents that are relevant to the search queries users enter into that now-famous search box in the middle of their homepage. And it’s the content on websites that they then serve up in the search results. Helpful guides that answer someone’s questions about “how to win at SEO.” Or the most relevant shopping destinations according to its algorithms when someone is searching for “classic black dresses” and any one of the other ~6bn searches performed every day.
And thus as many an online marketer has piled into the content game today the bar is higher than ever. To rank your website and content, you’re going to need a volume of carefully crafted, high-quality content that engages your audience and answers their needs. To propel your business up the search results, you’ll need better content than the rest. That’s where we come in, creating content that’s brilliant for your users and brilliant for SEO.